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My Approach

My approach is simple: I stay far enough away from problems to talk about them confidently. Take homelessness. I talk about it a lot. Not in a detailed, policy-driven way, more in a broad, frustrated, “this shouldn’t be here” kind of way. It’s effective. It sounds like urgency without requiring solutions.

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I don’t spend much time getting into the complexity of it. That slows things down. And if you slow things down, people start asking questions. Instead, I keep it clear, direct, and just uncomfortable enough to hold attention.

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And yes, I’m backed by Jeanie Buss. I mention that often. Not because it proves I understand the city, but because it proves I have support from someone who doesn’t have to live the reality I’m describing. THAT'S. THE. POINT.

 

My perspective comes from a distance. My support comes from even further away. And somehow, that’s being framed as leadership. It isn’t. It’s commentary, amplified by money, presented like a plan. And if that feels out of touch, that’s because it is.

Support This Website And Ads

Donations to this site and for advertising, are currently being matched by a small group of Los Angeles business owners who’ve chosen to remain anonymous. Not out of humility, out of clarity.

 

They’ve been very clear that Spencer Pratt would not be an advantage to them, their businesses, or the city. They’re supporting this effort for one reason: to make sure people see this campaign for what it actually is.

CREATED BY TOBY MORTON

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